RDRN and Boy Scouts of America
R.J. Reynolds Tobacco Company’s Right Decisions Right Now: Be Tobacco Free (RDRN) program has long teamed with the Boy Scouts of America to increase awareness among teens of the dangers of tobacco use.
In 2012, the Boy Scouts created a new patch, earned by scouts who complete the organization’s Trail of Courage program and take the Right Decisions Right Now: Be Tobacco Free pledge. Scouts pledge to not use tobacco products, illegal drugs or alcohol. In addition, they commit to “do my best to educate my friends and my family to the dangers of using these products. I commit to living every day by the Scout oath and Scout law. I will make the right decision, right now and choose to refuse when offered dangerous substances.”
Boy Scouts of America continues to raise awareness of the dangers of tobacco use. In 2015, the Boy Scouts tobacco-free radio campaign garnered more than 6.1 million impressions, up from about 5.1 million in 2014. Scout camps across the country continue to use the RDRN program. Approximately 22,000 Boy Scouts participated in RDRN at the Boy Scouts of America’s Philmont Scout Ranch in New Mexico, with about 50 percent taking the Be Tobacco Free pledge, and an additional 300 participated at the Raven Knob camp in North Carolina.