Embracing Technology to
Prevent Youth Tobacco Use
In late 2015, R.J. Reynolds Vapor Company introduced a Bluetooth-enabled electronic cigarette (e-cigarette). Adult tobacco consumers can download an accompanying app to their mobile device, which offers features such as a child-safety lock, and battery and cartridge life gauges. The Bluetooth safety lock enables adult tobacco consumers to lock their device when not in use, preventing use of the device by youth. This is a great example of how innovation plays a key role in advancing our Transforming Tobacco vision.