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Sustainability Approach

Statement from the most senior decision-maker of the organization about relevance of sustainability to the organization and the organization’s strategy for addressing sustainability

Significant changes during the reporting period regarding the organization’s size, structure, ownership, or its supply chain


Ceo Letter

Reynolds American and its subsidiaries are pleased to present this view of their businesses through the lens of sustainability. 

When British American Tobacco p.l.c. acquired the remaining 57.8 percent of Reynolds American it did not already own in July, 2017, it created a truly global tobacco company, with a portfolio of strong brands and expanded capabilities in Next Generation Products and research and development. It also brought together two leaders in sustainability, each with a track record of success and a commitment to transforming tobacco.

This transformation is being driven by a focus on preventing youth from using tobacco products, on reducing the harm associated with tobacco, and on meeting society’s expectations for how we treat people and the planet – something we call commercial integrity. This report details the priorities, processes, and achievements relevant to each of these objectives.

For example, 2017 was a year of great achievement in youth tobacco prevention. Employee presentations of the Right Decisions Right Now youth tobacco prevention program increased 60% over 2016, as 864 employees made a total of 444 presentations. Our support of the Boy Scouts of America’s Trail of Courage, adapted from Right Decisions Right Now, helped the Boy Scouts reach thousands of youth. 21,137 scouts heard the tobacco prevention message, and 12,118 scouts earned the Trail of Courage patch for their commitment to a healthy, tobacco-free lifestyle.

Agricultural sustainability is an important focus for R.J. Reynolds, American Snuff Company, and Santa Fe Natural Tobacco Company. Their programmatic approach to addressing agronomic, environmental, and labor-rights risks in the supply chain is described in detail in this report. Transparency and due diligence are central to their approach, and the 2017 Good Agricultural Practices Assessment Summary shows excellent compliance rates with the laws and best practices that protect the environment and workers. The results of this and every other independent assessment conducted since 2011 are available on this site.

Our past, present, and future successes in transforming the industry have been and will be driven by the people of Reynolds American and its subsidiaries. For this reason, RAI’s recognition as a Great Place to Work® for 2017-2018 and its selection to the Achievers 50 Most Engaged Workplaces are not only significant in their own right, but also are a leading indicator of future achievement.

Ricardo Oberlander, President and CEO, Reynolds American Inc.