Philanthropy and volunteerism have been core commitments of our business since Richard Joshua Reynolds founded R.J. Reynolds in 1875. Enriching our communities is not just the right thing to do, it also helps our companies create an attractive environment for recruiting and retaining a high-performing talent base.
RAI and its subsidiaries make monetary contributions and make non-cash donations such as land and buildings to support nonprofits and economic development efforts in the communities in which we operate. Three independent foundations, created and funded by our operating companies, support education, arts and social programs that strengthen local communities.
In addition to corporate and foundation giving, RAI and its subsidiaries encourage employees to demonstrate their personal commitment to our communities through donation of their time, talent and resources. The Reynolds American Foundation matches employee gifts to nonprofit organizations and institutions of higher learning up to $7,000 per employee per year. Employees are encouraged to give of their time by spending up to an hour weekly of paid time off to volunteer in schools, and to participate annually with colleagues in the United Way Day of Caring.
2015 Giving at a Glance
Our companies, along with their foundations and employees, donated approximately $10.8 million in cash to a wide range of nonprofit organizations in 2015. Employees gave $1.9 million to nonprofit and educational organizations, including nearly $1.2 million to the United Way and employee gifts of $714,000 which were matched one-for-one by the Reynolds American Foundation.
Cash Donations by Funding Source
Employee Matching – Grant Giving Information
Goals and Leadership
RAI and its subsidiaries are committed to bettering the communities in which we operate. Through both philanthropy and volunteerism, our companies and employees continuously give back to our communities. We measure our success through progress toward our giving goals:
- Increase employee participation in Right Decisions Right Now: Be Tobacco Free;
- Encourage and match employee gifts; and
- Support Foundation and corporate giving that results in a significant community impact.
The director of community and civic engagement leads RAI corporate giving strategies and serves as the executive director of the Reynolds American Foundation. The American Snuff Company Charitable Trust and Santa Fe Natural Tobacco Company Foundation are independently managed by their individual boards of directors which include employees of RAI and its subsidiaries. The executive vice president of public affairs for RAI has executive oversight of the giving strategy and reports progress to the RAI leadership team and the Board.
Programs and Priorities
Our giving strategy aligns with our business strategy and to the needs of the communities in which RAI and its subsidiaries operate. While each foundation has its own specific giving priorities and guidelines, the foundations and RAI’s corporate giving are aligned around education and youth development, including Youth Tobacco Prevention (YTP), economic and social community development, and arts and culture.