We use the term Commercial Integrity to describe a range of issues that impact RAI's businesses and employees. Some affect our ability to compete fairly in the marketplace, such as our efforts to reduce illicit trade in tobacco products. Others affect how we choose to conduct our businesses, like supply chain partnerships. Still others affect the communities in which our employees live and work, such as our philanthropic and environmental initiatives.
Making continued progress towards Commercial Integrity goals helps ensure that RAI's companies are working to resolve controversial issues related to the use of tobacco products.
ENVIRONMENTAL SUSTAINABILITY
Reducing impact on the environment.
EMPLOYEE RESPONSIBILITY
Helping employees make responsible decisions in the workplace.
RESPONSIBLE AGRICULTURE
Promoting good agricultural practices within our tobacco supply chain.
SUPPLIER RESPONSIBILITY
Partnering with diverse suppliers to achieve corporate social responsibility objectives.
COMMUNITY ENGAGEMENT
Enhancing the communities where our employees live and work.
MARKETING responsibility
RAI’s operating companies are responsible marketers of age-restricted products for use by informed adult tobacco consumers.
TOBACCO EXCISE TAXES
Gaining broader awareness of the potential unintended consequences caused by further raising tobacco taxes.
ILLICIT TRADE
Supporting law enforcement and communities to help combat illicit trade.
