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TRANSFORMING TOBACCO
THE RIGHT
THING
TO DO
WHAT OTHERS
EXPECT
OF US
CONTRIBUTING TO
COMMERCIAL
SUCCESS
ADDING
VALUE
FOR SHAREHOLDERS
SUSTAINABILITY
REPORT & NEWS
2015 SUSTAINABILITY
REPORT RESOURCES
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YOUTH TOBACCO
PREVENTION
Accelerating the decline
in youth tobacco use
Find Out More

TOBACCO HARM
REDUCTION
Reducing the harm
caused by smoking
Find Out More

COMMERCIAL
INTEGRITY
Resolving controversial
issues related to tobacco use
Find Out More
RAI and its operating companies are committed to strengthening state and federal efforts to accelerate the decline in youth tobacco use. We educate federal, state and local legislators on our youth tobacco prevention efforts and it is our belief that all states should have laws covering a broad spectrum of youth tobacco prevention mechanisms.
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Harm reduction encourages public health initiatives that have the potential to decrease the harm associated with a particular behavior without necessarily eliminating that behavior. That is not to say that the alternative behavior does not pose some risk; it is that the behavior poses less risk.
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The foil and paper laminate historically used in cigarette packs usually ends up in a landfill, since there is no practical method for recycling it. To increase the recyclability of cigarette packaging, Santa Fe Natural Tobacco Company eliminated the foil pack liner in all styles and replaced it with a more environmentally friendly paper inner liner. The new liner allows for the entire package, apart from the overwrap, to be recycled. Additionally, the packaging paper is made from trees grown in North America under certified sustainable forestry programs.
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