Trade marketing employees spend much of their time driving from site to site. Being cautious behind the wheel ensures their personal safety, as well as those with whom they share the road. In 2011, RAI Services Company created the High-Risk Driver Program to help improve road safety behaviors. The program identifies employees who drive a company-provided vehicle as high-risk based on their history of traffic accidents and motor vehicle violations. New employees are also enrolled in the program for their first year.