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TRANSFORMING TOBACCO
THE RIGHT
THING
TO DO
WHAT OTHERS
EXPECT
OF US
CONTRIBUTING TO
COMMERCIAL
SUCCESS
ADDING
VALUE
FOR SHAREHOLDERS
MESSAGE FROM OUR
PRESIDENT & CEO
Letter from Debra Crew
Reynolds American joins British American Tobacco, creating the world's largest, truly global tobacco company.
 
Read more about BAT's Sustainability

STAKEHOLDER ENGAGEMENT & MATERIALITY

Since our founding in 2004, we have been committed to engaging with our stakeholders regularly through our dialogue process and other stakeholder engagements. These conversations helped form our Transforming Tobacco vision. In 2016, we used these collective engagements to prepare our first materiality assessment. We are pleased to introduce our results in accordance with the Global Reporting Initiative (GRI) G4 guidelines for Core level in this report.
 
View Materiality Matrix

YOUTH TOBACCO
PREVENTION

TOBACCO HARM
REDUCTION

COMMERCIAL
INTEGRITY