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NYSE: RAI $66.98   +0.22 (0.328%)
TRANSFORMING TOBACCO
THE RIGHT
THING
TO DO
WHAT OTHERS
EXPECT
OF US
CONTRIBUTING TO
COMMERCIAL
SUCCESS
ADDING
VALUE
FOR SHAREHOLDERS
SUSTAINABILITY
REPORT & NEWS
2015 SUSTAINABILITY
REPORT RESOURCES
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YOUTH TOBACCO
PREVENTION
Accelerating the decline
in youth tobacco use
Find Out More

TOBACCO HARM
REDUCTION
Reducing the harm
caused by smoking
Find Out More

COMMERCIAL
INTEGRITY
Resolving controversial
issues related to tobacco use
Find Out More
R.J. Reynolds Tobacco Company’s Right Decisions Right Now: Be Tobacco Free (RDRN) program has long teamed with the Boy Scouts of America to increase awareness among teens of the dangers of tobacco use.

In 2012, the Boy Scouts created a new patch, earned by scouts who complete the organization’s Trail of Courage program and take the Right Decisions Right Now: Be Tobacco Free pledge.
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RAI and its operating companies are committed to strengthening state and federal efforts to accelerate the decline in youth tobacco use. We educate federal, state and local legislators on our youth tobacco prevention efforts and it is our belief that all states should have laws covering a broad spectrum of youth tobacco prevention mechanisms.
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Trade marketing employees spend much of their time driving from site to site. Being cautious behind the wheel ensures their personal safety, as well as those with whom they share the road. In 2011, RAI Services Company created the High-Risk Driver Program to help improve road safety behaviors. The program identifies employees who drive a company-provided vehicle as high-risk based on their history of traffic accidents and motor vehicle violations. New employees are also enrolled in the program for their first year.
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