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NYSE: RAI $47.81   -0.77 (-1.611%)
TRANSFORMING TOBACCO
THE RIGHT
THING
TO DO
WHAT OTHERS
EXPECT
OF US
CONTRIBUTING TO
COMMERCIAL
SUCCESS
ADDING
VALUE
FOR SHAREHOLDERS
SUSTAINABILITY
REPORT & NEWS
2015 SUSTAINABILITY
REPORT RESOURCES
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YOUTH TOBACCO
PREVENTION
Accelerating the decline
in youth tobacco use
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TOBACCO HARM
REDUCTION
Reducing the harm
caused by smoking
Find Out More

COMMERCIAL
INTEGRITY
Resolving controversial
issues related to tobacco use
Find Out More
Employees of Reynolds American Inc. (RAI) and its subsidiaries are giving back to their communities in greater numbers by taking advantage of the Right Decisions Right Now – Be Tobacco Free (RDRN) employee program.
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Harm reduction encourages public health initiatives that have the potential to decrease the harm associated with a particular behavior without necessarily eliminating that behavior. That is not to say that the alternative behavior does not pose some risk; it is that the behavior poses less risk.
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