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TRANSFORMING TOBACCO
THE RIGHT
THING
TO DO
WHAT OTHERS
EXPECT
OF US
CONTRIBUTING TO
COMMERCIAL
SUCCESS
ADDING
VALUE
FOR SHAREHOLDERS
SUSTAINABILITY
REPORT & NEWS
2015 SUSTAINABILITY
REPORT RESOURCES
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YOUTH TOBACCO
PREVENTION
Accelerating the decline
in youth tobacco use
Find Out More

TOBACCO HARM
REDUCTION
Reducing the harm
caused by smoking
Find Out More

COMMERCIAL
INTEGRITY
Resolving controversial
issues related to tobacco use
Find Out More
In late 2015, R.J. Reynolds Vapor Company introduced a Bluetooth-enabled electronic cigarette (e-cigarette). Adult tobacco consumers can download an accompanying app to their mobile device, which offers features such as a child-safety lock, and battery and cartridge life gauges. The Bluetooth safety lock enables adult tobacco consumers to lock their device when not in use, preventing use of the device by youth. This is a great example of how innovation plays a key role in advancing our Transforming Tobacco vision.
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Harm reduction encourages public health initiatives that have the potential to decrease the harm associated with a particular behavior without necessarily eliminating that behavior. That is not to say that the alternative behavior does not pose some risk; it is that the behavior poses less risk.
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RAI and its operating companies recognize the importance of good living conditions for farm workers. Our companies support tobacco growers’ efforts to provide their workers with safe working environments and well-maintained living conditions. To help improve housing for migrant workers, RAI partnered with the Telamon Corporation, a Raleigh, N.C.-based private non-profit.
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