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NYSE: RAI $55.16   +0.33 (0.598%)
TRANSFORMING TOBACCO
THE RIGHT
THING
TO DO
WHAT OTHERS
EXPECT
OF US
CONTRIBUTING TO
COMMERCIAL
SUCCESS
ADDING
VALUE
FOR SHAREHOLDERS
SUSTAINABILITY
REPORT & NEWS
2015 SUSTAINABILITY
REPORT RESOURCES
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YOUTH TOBACCO
PREVENTION
Accelerating the decline
in youth tobacco use
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TOBACCO HARM
REDUCTION
Reducing the harm
caused by smoking
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COMMERCIAL
INTEGRITY
Resolving controversial
issues related to tobacco use
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R.J. Reynolds Tobacco Company’s Right Decisions Right Now: Be Tobacco Free (RDRN) program has long teamed with the Boy Scouts of America to increase awareness among teens of the dangers of tobacco use.

In 2012, the Boy Scouts created a new patch, earned by scouts who complete the organization’s Trail of Courage program and take the Right Decisions Right Now: Be Tobacco Free pledge.
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It is a Guiding Principle for RAI and its operating companies that governments, public health officials, tobacco manufacturers and others share a responsibility to provide adult tobacco consumers with accurate information about the various health risks and comparative risks associated with the use of different tobacco and nicotine products.
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Throughout its long history, R.J. Reynolds Tobacco Company has played a key role in its community, not the least of which has been through significant gifts of property to support local economic development and job growth.
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